About Me

MARKETING & MESSAGING EXPERT

What am I supposed to put here? Do I tell you about my professional experience, so you know I’m competent? Do I mention my wife and children, so you know I’m a family man?

It’s never been an easy thing for me to talk about myself and be incredibly vocal about my accomplishments. For me there’s just satisfaction in knowing I did what I said I would do. I was raised to say what I mean and to mean what I say. Something that’s much easier said than done in some instances, but it’s just how I am. I’m transparent to a fault, will answer any question honestly, and sprinkle a little bit of water on my food before reheating it in the microwave.

Now, here’s the about me that’s a bit more professional experience focused.

I am an agency experienced marketing professional who has built, managed, and led digital marketing departments and marketing strategies from the ground up for agencies, SaaS companies, and eCommerce businesses.

Lead generation, online growth, community engagement/management, writing/storytelling, and digital strategy are my areas of expertise. My demonstrated record of success includes helping clients achieve remarkable growth in subscribers/sign-ups/new customers, qualified leads, revenue, and ROI.

Why Work With Me

ONLINE • STORYTELLING• STRATEGY

I haven’t devoted my career to marketing or devoted it to honing skills and knowledge that make me great at what I do because I want to ‘drive business outcomes’ or ‘maximize’ anything. I’ve committed myself to it because I’m passionate about it, because I enjoy it, and because I care about helping others achieve the goals they’ve set for themselves as small business owners or key contributors and thinkers at larger organizations.

“Lance is a seasoned marketing who is an expert in optimizing digital campaigns to achieve target goals and KPIs. He brings an expertise that many organizations lack in terms of strategy, campaign execution, analytics, testing, and optimization. To top it off, he is personable and easy to work with on the most challenging of projects. I confidently recommend Lance to anyone seeking a skilled marketing leader.”

ASHLEY JERNIGAN - INBOUND MARKETING MANAGER, ELEAD CRM

“Lance is one of the most efficient marketers I have had the pleasure of working with. His innovative ideas improved our digital marketing results by over 200% within the first quarter under his leadership. He has unique and cost-effective ways of providing lead gen as well as content writing, he truly was the voice of the company. He led the sales team’s initiatives with his quick and forward thinking ideas, to which we all benefited from and he has a real talent for learning a market and optimizing a company’s efforts to win.”

HANNA VAUGHAN - CMO, NET GOLD

“I worked with Lance at Triad. On top of being an exceptional writer, he is also a wizard with SEO and all things digital. He brings fun and creative thinking to the table and has always taken feedback like a true professional. A problem solver and someone who moves through the office with ninja-like silence (seriously, he’s like a phantom), Lance has been a joy to work with. He shows up to work every day with a smile and a positive attitude and has a way of making even the toughest of jobs fun.”

JESSICA WEISS - ART DIRECTOR, SPLASH MEDIA